What A Postie Wants
A newbie salesperson at PayPerPost asked posties to comment on what they preferred as rewards from advertisers for their posts. His question (if I understood his posting correctly) had great timing!
As I traveled home tonight, National Public Radio did a piece on the dilemma that advertisers are having. It seems more and more people have digital video recorders. Because of that, most of them zip through commercials. A few resourceful advertisers are now creating mini-shows within the shows to hold people’s attention. For example, Revlon has makeup tips during a runway model show. Of course, these mini-shows cost money. A much cheaper alternative is the pay-for-blogging business model. I don’t know how difficult it would be to show an advertiser that, with a lower expenditure, they could have a more effective return-on-investment by using the blogging model. For an effective, persuasive PPP sales person, this type of sell should be on par with (if not easier than) selling ice cream to “indigenous people of the Arctic.”
What do we bloggers want? From this particular postie’s prospective, cash is very helpful … especially tens and 20s. Non-monetary items can be equally rewarding … such as food, clothing, and other goodies that help us from being fired from our main job. Of course, luxury items are definite bonus. Once Maslow’s hierarchy of basic needs have been satisfied, then PPP could think about rewarding us with more abstract ideals: plaques, our pictures on a prominent blog, perhaps an atta-boy from Ted Murphy, you know things that stroke our egos after we’ve fed our families.
Anyway, the newbie posed an interesting question. Ultimately, as PayPerPost experience will show, we posties will pretty much accept whatever minimal level that PPP decides upon. This is the extent of our love…
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Well, I’ve been using PayPerPost for a few weeks now and I’m pretty happy with it. It helps to pay the bills and isn’t too intrusive on my site.
Hello Rinsem,
PPP can be very helpful in paying the bills. In fact, I was in the top ten money earners until segmentation was put into place. Then I lost out because I didn’t have several blogs under my own domain. No problem. I have since signed up with a few other pay-to-blog companies to help with the bills. And I’ve purchased my own domains (such as this one). All-in-all, PPP has been (and still is) quite an adventure.
May your success exceed mine!
Ron
I think the PPP is great, it’s helping me a lot. As much as I dont’ want to I think I might end up using the money that I have queued right now to pay down some of my credit cards.
I was thinking about opening more blogs to make more money but I guess we’ll have to see how that goes.
And if a advertiser offered a low paying opp I would gladly take a link on their website to offset the low payment.
Hi Mike, I like your idea about having an advertiser link to a blogger’s site. This would work very well if the advertiser has a higher page ranking than the postie. Have you thought about suggesting this to PPP?
I have taken a few opps that say that the advertiser will put their favorite posts on their site. But I have yet to actually see or hear of any, have you?
Personally, what I want from the advertiser is CASH MONEY!! The flight to Vegas for PostieCon is gonna cost me almost $400.00!
Hello Elizabeth,
I’ve heard the same. If the advertisers are doing that, then it looks like my posts aren’t good enough for a mention.
Yes, cash is great, isn’t it! As for PostieCon, I would have crawled across America if I had to just to be there. That was the level of my enthusiasm for PPP until a few months ago. Now, not so much. I’ll probably just read about it after it is over.