What’s All This Then!

The question was raised whether it is worth keeping a PayPerPost affiliate badge on our blogs given the recent draconian changes in their system. Randy, their newest sale guy, responded with the company’s mantra: “The more bloggers we have, the better quality advertisers we will be able to attract to PayPerPost!” Implied there of course is that all posties will make more money. With the new segmentation program in place for a month now, we all know that it just ain’t so.

Yes, I understand that this is a numbers game … get your existing bloggers to
1- attract more bloggers so that you can then
2- shift through them to find a few highly specialized blogs that are PR’d over three, Alexa’d under a hundred thousand, so you can then
3- tout the numbers to attract better quality advertisers who will
4- pay more for opps by requiring bloggers who are
5- PR’d over infinity, Alexa’d within a gnat’s butt of one, have a domain that happens to match the advertiser’s name, and a focus that’s this side of a shrine to their business, so that
6- the rest of us, quality bloggers and not, can hold our heads high knowing that our efforts made everyone else money while we
7- battle each other for the crumbs of a five dollar opp just so we can
8- force a post of not less than 300 words about loans or cell phones into our blog that is almost topic related, and do all of this for the umptieth time ’cause that’s all we’re allowed to do.

You know, considering that we have some excellent advertisers now, things should be working quite well on the PPP side of the equation!

And the folks at PPP wonder why posties asked themselves, “Do I really want to make taking opps even more difficult and less rewarding by attracting more bloggers?”

Of course, you understand that I’m venting right now out of frustration.    Both of my sites have a constant daily flow of traffic.  I know that I can do a good job for the advertisers to get my readers’ attention.  I base this  on favorable comments and e-mails that I have received from past work.  So I see opps that I know could write a good pieces for, I feel that the advertiser has lost out.  It bothers me that the both of us are in a lose-lose situation simply because of seemingly arbitrary requirements. Yes, I know, in reality the advertiser has lost very little.  But I care.  And perhaps the other factor is I have come to enjoy working with PayPerPost more than I should have.  This is their way, in a manner of speaking, of reminding me that I’m nothing more than a replaceable blogging resource for them.

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